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Sister product: Missed a call while you're on a job? CatchThatCustomer texts the caller back instantly.

See CatchThatCustomer →

For home-service pros

You do the work.
We bring the work.

Pick a template, enter your offer and phone number once, and HookThatCall builds your ad and your commercial in one flow — then you choose where to send them.

Build my first ad See the Tackle Box
HookThatCall — a hook encircling a ringing phone

How it works

Three steps. One build. Everywhere it needs to go.

No design skills. No agency. No starting over for every platform.

1

Pick a lure

Choose from the Tackle Box — a template tied to the exact job you want to win, for your trade.

2

Enter it once

Your offer, your phone number, your real photo, your real reviews. Type them one time.

3

Send it out

One build comes out three ways — social ad, Google ad, and a 30-second commercial — ready for the places you pick.

One build, three ways

Every template renders as all three.

Example shown with placeholder details — your real offer, photo, and reviews go in when you build yours.

Facebook / Instagram ad

Example ad
$49 Furnace Tune-Up

[Your Business] · [Your Town] · ★ 4.9 (212 reviews)

Tap to call

Google text ad

Example ad
Furnace Tune-Up $49 | [Your Business]

Licensed & insured. Same-day appointments. Call now to book your tune-up.

Call now

30-second commercial

0–10s: You pick the template and type your offer.

10–18s: A homeowner spots your ad and stops scrolling.

18–30s: She taps call — and you book the job while you're still on one.

The Tackle Box

30 lures, tied for the job you want.

Six job plays, in every core trade. Seasonal packs drop through the year — that's what keeps the subscription working after month one.

The 6 job plays

1. Emergency repair
2. Seasonal tune-up
3. Replacement / big install
4. Free inspection / estimate
5. Special offer
6. Trust / reviews

The 5 trades

HVACPlumbingRoofingElectricalLawn Care

6 plays × 5 trades = 30 templates, each rendering all three ways. HVAC is wired first; the rest follow in the order customers ask for them.

Built on what homeowners actually want

Price gets you considered. Trust gets you hired.

Our templates aren't guesses. They're built to the homeowner research — and the proof is named, not hidden.

97%
expect transparent pricing before they commit. (Housecall Pro, 1,000+ homeowners)
69%
search for prices online — but only 15% find them clear enough to estimate from. (Mantel, 2025)
52%
judge a contractor's quality by online reviews. (Mantel, 2025)
72%
would pay up to 10% more for a contractor with a better service reputation. (Housecall Pro)

That's why every template leads with a real price, carries your real reviews, uses your real crew photos — never stock, never invented — and ends in one tap-to-call button.

Better together, fine apart

HookThatCall sets the hook.
CatchThatCustomer lands them.

HookThatCall makes the phone ring. CatchThatCustomer answers the ones you miss with an instant text-back, so a missed call never becomes a lost job. Each product works completely on its own — together, they cover both ends of the call.

Meet CatchThatCustomer →

Pricing

Simple. One price for the builder.

Ad spend is separate — you pay Facebook and Google directly, and you set the budget.

Creator

$97/mo
  • Your trade, all 6 lures — pick your trade at signup
  • All three formats from one build
  • Publish kit for every platform
  • Dashboard: see what's pulling calls — and what's getting no replies

Pro

Planned pricing, confirmed at launch

~$247/mo
  • Everything in Creator
  • The whole Tackle Box — all 30 lures, all 5 trades
  • AI assistance: drafts your ads, picks your lures, runs your campaigns, writes your weekly report
  • Notifications: quiet-ad alerts, call alerts, weekly AI report
  • Free 2-week CatchThatCustomer audit

Hook & Catch bundle

Planned pricing, confirmed at launch

~$397/mo
  • Everything in Pro
  • Everything in CatchThatCustomer AI Closer
  • Save $97/mo vs the two top tiers separately

Pick your plan →

FAQ

Straight answers.

Do I pay for the ads themselves?

Your subscription covers the builder. Ad spend is separate — it goes straight to Facebook and Google, and you control the budget.

Do I need CatchThatCustomer too?

No. Each product works completely on its own. Together they cover both ends: HookThatCall brings the calls, CatchThatCustomer catches the ones you miss.

What is the Hook & Catch bundle?

Full access to both products — HookThatCall Pro and CatchThatCustomer AI Closer — for ~$397/mo, saving $97/mo vs the two top tiers separately. Planned pricing, confirmed at launch.

Whose photos and reviews go in my ads?

Yours only — your crew, your trucks, your real reviews. Never stock photos, never invented testimonials or numbers.

What if I don't have good photos?

The builder will flag it. Snap your tech and your truck on your phone and it drops straight in — real beats polished every time.

When can I start?

We're building now. This page will open trial signup at launch.